Tucano
Branding & Creative · Marketing & Media · Digital Experiences · Events, Outdoor & Production
Creating a cohesive premium brand presence across identity, company profile, digital channels, campaigns and event-related execution.
Marketing & Media
Marketing & media built around the audience and the objective.
ORVANN connects planning, content, distribution, paid advertising and performance review, so every campaign starts from a defined objective and the next decision is based on what actually happened.
Who it’s for
Marketing & Media connects planning, content, distribution, paid advertising and performance review.
You need awareness, leads or sales, and a plan for the channels and messages that will get you there.
You are launching a product, project or brand and need a campaign around it.
Your social media runs without a content system or a clear objective.
You spend on advertising and want structured planning, testing and reporting.
What you get
Put the right message in front of the right audience and learn from what happens next.
Marketing & Campaign Strategy
Campaign objectives, audience definition, messaging, channel selection and execution planning.
Content Strategy
Content pillars, formats, topics and communication directions built around the brand and audience.
Social Media Management
Planning, content coordination, publishing requirements and performance review across relevant social platforms.
Paid Media & Media Buying
Paid campaign planning, setup, budget allocation, testing, optimization and reporting across suitable advertising platforms.
Creative Coordination
Connecting the media plan with the creatives, formats and messages required for each campaign.
Influencer & Partnership Campaigns
Planning and coordinating suitable collaborations when they support the campaign objective.
Reporting & Optimization
Using campaign and channel data to understand performance and guide the next decision.
How it works
Objective and audience
We define what the campaign must achieve, who it is for and how success will be measured.
Plan
Messages, content pillars, channels, budget split and timeline are set out in one plan.
Create and launch
Creatives and formats are produced for each channel, then the campaigns are set up and published.
Measure and optimize
Results are reviewed against the objective, and budgets, audiences and creatives are adjusted for the next round.
Related work
Projects that included Marketing & Media.
Eagles Developments
Strategy & Consulting · Branding & Creative · Marketing & Media · Digital Experiences
Supporting a real estate brand across strategic direction, rebranding, company communication, website and campaigns.
Intro
Branding & Creative · Marketing & Media · Digital Experiences
Launching Intro, Roshan Masr’s new destination in west Cairo, across identity, print, website and outdoor campaigns.
Roshan Masr
Branding & Creative · Marketing & Media · Digital Experiences
Building a real estate brand made to be recognized at a glance, across identity, company profile, website and outdoor campaigns.
Frequently asked questions
Platforms are chosen for each campaign according to its audience and objective, from the social and digital advertising platforms that suit them.
Yes. Reporting and optimization are part of the service: campaign and channel data are reviewed to understand performance and guide the next decision. How often is agreed in the scope.
Yes, where it is part of the scope: planning, content coordination, publishing requirements and performance review across the relevant platforms.
Have a project in mind?
Start your Marketing & Media project.
Tell us about the business, the objective and the timeline. We’ll help define the right scope before the work begins.