Tucano
Branding & Creative · Marketing & Media · Digital Experiences · Events, Outdoor & Production
Creating a cohesive premium brand presence across identity, company profile, digital channels, campaigns and event-related execution.
Branding & Creative
Branding & creative that people recognize everywhere.
ORVANN translates business strategy into a visual and verbal system, from the identity and its guidelines to the company profile and content design, that stays consistent across digital and physical channels.
Who it’s for
Branding & Creative translates business strategy into a visual and verbal system that can work consistently across digital and physical channels.
You are a new brand and need an identity built for how and where you will communicate.
You are rebranding, or your current identity no longer reflects the business.
Your communication looks different from one channel, or one team, to the next.
You are preparing a launch or scaling your content and marketing, and need a system that holds.
What you get
Build a brand people can recognize across every touchpoint.
Brand Identity
Logo systems, visual language, typography, colour direction and supporting brand elements.
Brand Guidelines
Practical rules that help internal and external teams apply the identity consistently.
Creative Direction
The visual and conceptual direction behind campaigns, launches, content and brand communication.
Campaign Concepts
Creative ideas and visual directions developed around a specific campaign objective or audience.
Company Profiles & Brand Collateral
Profiles, presentations, brochures, sales materials and other business communication assets.
Content Design
Design systems for social media, campaigns and recurring brand communication.
How it works
Brief and direction
We agree what the brand must say, to whom and where it will appear, starting from the strategy if there is one.
Concepts
Creative routes are developed and presented with their reasoning, so the choice is made against the brief.
Build the system
The chosen route becomes the full identity: logo system, colour, typography, visual language and supporting elements.
Apply and hand over
The identity is applied to the agreed materials, such as the company profile and social media templates, and documented in brand guidelines.
Related work
Projects that included Branding & Creative.
Eagles Developments
Strategy & Consulting · Branding & Creative · Marketing & Media · Digital Experiences
Supporting a real estate brand across strategic direction, rebranding, company communication, website and campaigns.
Intro
Branding & Creative · Marketing & Media · Digital Experiences
Launching Intro, Roshan Masr’s new destination in west Cairo, across identity, print, website and outdoor campaigns.
Roshan Masr
Branding & Creative · Marketing & Media · Digital Experiences
Building a real estate brand made to be recognized at a glance, across identity, company profile, website and outdoor campaigns.
Frequently asked questions
Typically a logo system, colour direction, typography, visual language and supporting brand elements, with guidelines for applying them. The exact list is agreed in the scope.
Yes. Company profiles, presentations, brochures and campaign concepts can be commissioned without a full rebrand.
Where they are part of the scope, yes: practical rules that help internal and external teams apply the identity consistently.
Have a project in mind?
Start your Branding & Creative project.
Tell us about the business, the objective and the timeline. We’ll help define the right scope before the work begins.