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Our Work

Intro

Launching Intro, Roshan Masr’s new destination in west Cairo, across identity, print, website and outdoor campaigns.

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Intro cover: a red arch gateway opening onto new buildings and palm trees, under the Intro logo and “A Gateway To More”.

The Challenge

Roshan Masr needed to introduce Intro, a new destination in west Cairo, as one connected place rather than a group of buildings, and make it recognizable from its first appearance.

ORVANN’s Role

ORVANN created Intro’s launch brand and carried it through print, the launch page and the outdoor campaign.

Execution

  1. Created the Intro identity and its “A Gateway To More” message, built around the idea of a gateway.

  2. Designed the project brochure, presenting its nine buildings as one connected plan.

  3. Designed the launch page announcing the new destination in west Cairo.

  4. Created the outdoor billboards and lifestyle visuals for the campaign.

Outcome

  • An identity and a message, “A Gateway To More”, shared by every launch material.

  • One launch campaign, from the brochure and the launch page to the billboards and lifestyle visuals.

From the Work

  • An Intro billboard against a blue sky: “A Gateway To More”, the Roshan Masr logo and the 15541 hotline beside the project seen through its arch.
  • The Intro brochure open on a café table, presenting nine buildings as one connected plan.
  • The Roshan Masr website on a laptop, announcing a new destination coming to west Cairo.
  • A burgundy hardcover book embossed with the Intro logo.
  • Intro campaign visual: a woman in burgundy drinking from an Intro cup on a café terrace.

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