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Our Work

Roshan Masr

Building a real estate brand made to be recognized at a glance, across identity, company profile, website and outdoor campaigns.

All projects
Roshan Masr cover: a woman in a flowing gown against the city at night, with “Built to be recognized before it’s read” and the Roshan Masr logo.

Execution

  1. Shaped the brand around one idea: to be recognized before it is read.

  2. Designed the company profile, with the brand’s vision and mission.

  3. Designed the website in the brand’s visual language.

  4. Created the outdoor campaigns, from rooftop billboards to the “+25 projects” campaign.

From the Work

  • A tall Roshan Masr billboard against the clouds, announcing more than 25 projects.
  • A Roshan Masr billboard on a rooftop in the evening sun, carrying the 15541 hotline.
  • The Roshan Masr website on a laptop resting on a red classic car.
  • The Roshan Masr company profile open at its vision and mission pages.
  • A hand holding a burgundy book embossed with the Roshan Masr logo.

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