Geocell & Keystone

Developing advertising communication focused on brand awareness for engineering solutions.

Geocell and Keystone cover: a builder laying retaining-wall blocks, with the campaign tagline.

The Challenge

Keystone and Geocell, sister brands providing specialized engineering solutions in soil stabilization and canal lining, needed to strengthen their presence and attract the real estate development and infrastructure sectors.

Execution

  1. Launched a targeted ad campaign for Geocell to grow followers and engagement among large-scale infrastructure and construction audiences.

  2. Ran a promotional campaign for Keystone to boost page interaction and brand awareness among key business sectors and decision-makers.

Outcome

  • Geocell gained followers and a significant boost in engagement within three months.

  • Keystone saw more page interaction and wider recognition among major industry players.

  • Both brands strengthened their online presence, leading to new inquiries and project opportunities.

Tell us what you’re building.

Share the business, the objective and what you need delivered. We’ll help define the right scope before the work begins.